Mercedes Bawden

The question I’m most frequently asked (besides “how do you make a good feed?!”) is “how do I know it’s time to rebrand?” And although I...

As a seasoned business professional, you're well aware that you embody your brand. The pressure of aligning personal style with your...

Ever wondered why some brands have a magnetic pull, cultivating a tribe of raving fans, while others seem to fade into the background?...